Briefbook.ai
Intro
The Briefbook app aims to solve the problem of countless iterations faced by designers. In our experience, this problem starts at the very beginning of any project - the briefing phase. Over 50% of them are carried out over the phone, with not even a single note is taken. This situation leads to severe discrepancies between the client’s vision and the final design.We solve this by streamlining the briefing process and providing an objective point of reference.
The Briefbook app allows to quickly extract design principles from the client’s inspirations and present preliminary designs in mood elements. After that, the design can be adjustable in real-time, based on client feedback. Once it’s done, the system generates a mood board - an objective point of reference for further work where designers and clients are on the same page.
Core info
Year
End users
• Designers
• Product owners
• Startup founders
Role
• Product designer
Team size
Tasks
• Prepare the user interface
• Improve the mathematical way of describing the "design"
• Designing a database of elements representing the company's guide style
Market
EHS
Environment Health and Safety
Since 2013 delivered, implemented and developed till now
Study
Project data
Project challenges
• Describing what factors influence the project
Competitors
• Wix ADI
• thegrid.io
Resources / Knowledge base
• stylifyme.com
• HSL color model
Used tools
• Sketch App
• InVision
• Abstract
• Google Slides
• Google Sheets
• Google Docs
Briefbook.ai first prototype | 2016
Summary
After contacting over 100 designers around the world, we established a base of early adapters. Each respondent confirmed a defined problem at the outset - designers - as a part of their skillset - are required to read the customer’s mind, and this situation leads to frictions with clients.
The design itself remained in the early prototype phase. During the interviews, I had the opportunity to talk about generative design with, Adrian Shaughnessy, who noted that this would be the future design (but he wasn’t happy about it).